Customer Journey and Lifecycle Management
It's not enough to have good products and services anymore. Great companies must offer a great customer experience to thrive.
Managing the customer experience involves understanding and nurturing the relationship between the company and the customer, with every touch-point considered, from one end of the customer experience to the other. Whether you call it the Customer Journey, End-to-end marketing or Customer Lifecycle Management, it requires a strategic vision that's coordinated and controlled.
It starts with documenting every touch-point in the process and devising smart "if-then" paths for the customer which all lead to better service and higher LTV. Once you've got the strategy in place, the next step is using smart technologies like CRM and marketing systems to deliver highly personalized and triggered touches through automation.
We help companies understand the current journey, document the desired plan and execute it with leading edge solutions and best-practices.